Dirty Cow Beef BBQ Rub was developed to deliver Maximum Crustal Distortion and super bark power for Brisket & Beef Ribs in a low & slow cooking environment. Dirty Cow Beef BBQ Rub has an uber umami impact using both natural and supernatural flavour force enhancers. We grind fresh coffee beans using our bare knuckles, to the right size for rub flow and balance it with deep mahogany Javanese sugar, the most superlative sugar out there for Beef. Finished with black and white pepper, a hint of chipotle and a hint of herbs give the spicy crust married with the pronounced bark you are seeking for BIG BEEF. Flavour runs from umami to rich beefiness then Chilean oregano and the deep red of the smoked paprika, not forgetting nutmeg and soy sauce powder for ultimate mouth water. We didn’t stop there. We added one last element to give the sense of aged beef, that slight irony tang that only dry-aged meat gives you. Drool! Delicious on all beef cuts, but try a low and slow-cooked brisket for something special. Ingredients (Allergens in CAPS & BOLD) Salt, Coffee, Black Pepper, Sugar, Paprika, Celery salt, (CELERY), Cumin, Anise, Onion, Garlic, Oregano, Chipotle, Citric acid, Shiitake, Soy sauce powder (WHEAT, SOYBEANS), Hydrolysed vegetable protein, Silicon dioxide, E621, E631.